Multiply the Impact: Consider these three overlooked benefits of Brand Storytelling
Beyond the obvious, the benefits of Brand Storytelling add up to deeper connections
3 Reasons Why Positive Stories Make Us Feel Better
There are good biological reasons why good news makes us feel so much better
Personal Essay: Employing Symbols to Amplify Meaning in Difficult Storytelling Moments
This is an ordinary matchbox.
Except, it isn’t.
Stories About Us: The Quinte Business Achievement Award Films
When the lights dim and the screens at the 2024 Quinte West Achievement Awards Gala come alive with the work that’s been on my screen for the past several months, there is definitely a charge of adrenaline to be had.
Old Family Media Finds New Purpose in Modern Storytelling
As part of a recent family storytelling project, Michael Keppel-Jones presented me with some irresistible legacy media items that just had to find their way into the documentary project we were working on.
Want More Impact from Your Brand Story? Park It In These 5 Key Locations
This thought-provoking list of non-social media uses for Brand-building media will get you wondering if you have yet to max out your best parking spaces.
Discovering the power of the ‘utility’ video
I jumped at the chance to work with the indomitable Dr. Jinni Beens when she decided to produce a deep-dive video asset to attract some reinforcements to help maintain her very busy veterinary practice, Trenton Pet Hospital.
Supplying Your Own Shots Can Make Your Film Amazing
As a professional forester, Alex Marcantonio was able to contribute a wide range of self-generated images and video to create an engaging Brand Story.
A Sampling of 7: This Year’s Local Films in Review
The challenge with identifying the most successful films of the year for a small company like mine is that popularity is measured differently than with mainstream media. Within the Lavender Lane media-verse, each project is bespoke. Some films are generally aimed at preserving precious family narratives while others are laser-focused on communicating an idea or concept that has an immediate application.
Sending Storytelling Treasures to the Future
While I don’t advocate intentionally “losing” storytelling media, there is a certain pleasure when something wonderful is rediscovered.
Launch Your Own Fall Series!
While Netflix, Crave and CBC are all gearing up for the annual ritual of dropping autumn TV series launches, some busy entrepreneurs are already taking the same approach to making a lasting impact.
Are “on-location” shoots worth the challenge?
The sizzle of actual location shooting is truly hard to replicate in a studio setting. Here are four of my favourite “locations” from shoots this year:
Unlock the Amazing Power of those Image Filters on your Phone
Once you see it, you can’t unsee it. And once you’ve played around with this amazing tool, you’ll be as addicted as any film producer to the power of colour grading.