Discovering the power of the ‘utility’ video
I jumped at the chance to work with the indomitable Dr. Jinni Beens when she decided to produce a deep-dive video asset to attract some reinforcements to help maintain her very busy veterinary practice, Trenton Pet Hospital.
A Sampling of 7: This Year’s Local Films in Review
The challenge with identifying the most successful films of the year for a small company like mine is that popularity is measured differently than with mainstream media. Within the Lavender Lane media-verse, each project is bespoke. Some films are generally aimed at preserving precious family narratives while others are laser-focused on communicating an idea or concept that has an immediate application.
Launch Your Own Fall Series!
While Netflix, Crave and CBC are all gearing up for the annual ritual of dropping autumn TV series launches, some busy entrepreneurs are already taking the same approach to making a lasting impact.
Are “on-location” shoots worth the challenge?
The sizzle of actual location shooting is truly hard to replicate in a studio setting. Here are four of my favourite “locations” from shoots this year:
