Launch Your Own Fall Series!
While Netflix, Crave and CBC are all gearing up for the annual ritual of dropping autumn TV series launches, some busy entrepreneurs are already taking the same approach to making a lasting impact.
For example, regional real estate leader John Barry has invested time and energy into producing a series of informative and memorable short video assets for Trenton’s immensely successful Hillside Flats condominium development. His on-location approach draws his audience in to the construction process with creative visuals and narrative details. There’s even a dash of John’s sly wit in many of the episodes.
Regional real estate leader John Barry infuses a sense of immediacy in his informative series of short videos.
In a different context, do you remember when the the pandemic stalled the local economic engine? In response, two powerhouse business advocacy organizations, the Trenton Downtown Business Improvement Area and the Quinte West Chamber of Commerce teamed up to make things better. Fueled with passion for local business - and some government stimulus cash - the organizations partnered with local design firms and media houses to produce cohesive and effective marketing assets to lure shoppers out of their houses and away from entrenched online shopping habits.
The resulting banners, print ads, radio spots and social media assets capitalized on Trenton’s key food, drink, shopping and entertainment opportunities.
The concept of a series stretches back to the early days of radio in which listeners were encouraged to “tune in next time…” Patterns of familiarity are parleyed into psychological bonds that induce repeat listening. Hence the popularity of serialized radio programs like “The Lone Ranger” and television classics like “I Love Lucy.”
With serialization in mind, the development of the local featurettes began. Nearly every active media element, particularly the video featurettes, took advantage of a proven formula. Consistent colours and font choices were made in alignment with the Chamber of Commerce and DBIA branding. As well, a co-operative marketing logo was developed specially for this extended campaign. An energetic “wrapper” of scenic local timelapses underlines the geographic relevance of the changeable content of each episode.
The fact that episodes of the series are still occasionally re-broadcast through social media channels speaks to the long term value of thoughtfully crafted video assets. They serve particular marketing needs that are different than reels and posts.
And there’s something kind of neat about “reruns”, right?
