Multiply the Impact: Consider these three overlooked benefits of Brand Storytelling
Perhaps you’re just catching the wave or you’ve been surfing it for a while now, but there always seems to be more excitement available from high quality storytelling. These three benefits remind us of the deep value that is gained by sharing our foundational narratives.
Benefit #1
The Chance to Show Why Your Passion for [insert what you do] Aligns with Your Customer’s Values:
The time-tested action-inspiring wisdom of Simon Sinek’s “Start with Why” continues to ring true. Businesses like Barbacoa Boyz are busy re-mixing their Brand Story to produce convincing short form video assets like these:
If you’re curious to see one of the longer Barbacoa Boyz features, here’s one that focuses on their ability to cater large events:
Benefit #2
The Opportunity to Celebrate Stakeholder Voices:
It’s surprising to hear what others have to say. Leadership voices are important, but just as valuable are the sincere reflections of those deeper within an organization. Inviting a professional storyteller to gather these impressions yields a much more raw and convincing portrait. There are elements of vulnerability, but balancing the sensitivities is all in a day’s work for the pros. Deep organizational storytelling is evident in this short feature about labour relations at CVNQuinte:
Benefit #3
The Impact of Showing vs Telling:
Depending on the media in the mix, clients will opt for a visual narrative that has the effect of magnifying existing company traits such as established trust or exceptional competence. As part of a bigger branding plan, this approach stands out for its confident and evidence-based messaging. Mountainview Asphalt Paving, after decades of experience, is able to say a lot in 20 seconds with minimal words:
While the obvious impacts of brand storytelling are so often celebrated, these aspects help us to use visuals to boost our message, to engage a broader range of stakeholders and to impress our viewers with the passion that underpins our strong brand.
