…it truly made the Dream work!

Making the leap to work in the media industry full time (again!), I promised myself that ALL of my work would be positive and generative this time around.

By being rather choosy about my clients, I’ve successfully stuck to my vision. With Lavender Lane Media cruising headlong into its 3rd year of existence (with 40 years of experience… call me to get the math explained) I’m thoroughly enjoying my enriching encounters with artisans and visionaries alike.

Unfettered access to diagnostic imaging centres throughout our region encouraged creativity alongside sincerity to promote a very specific career in health care.

When my proposal for a certain project cleared the RFP stage recently it was time to level up the collaboration skills. Admittedly, I was kinda nervous. Three heavy-hitter organizations of the Quinte Region teamed up to back the Centre for Workforce Development’s initiative to promote a very specific area of healthcare to students and career up-levellers.

Was I nervous? You bet! This was a team of committed people who are actively working to resolve a critical gap in our regional health care team.

But this was storytelling heaven. It’s why I have opened Work: Chapter 3 in my life.

On-camera interviews meshed seamlessly with behind-the-scenes planning and support from nearly a dozen people to create a durable asset that will enjoy wide distribution and a lengthy shelf-life.

It’s sincere, high-energy and compelling.

And without any further spoilers, I’d love to share the outcome of the CWFD - Quinte Health - Loyalist College teamwork which, of course, made the dream work.